Marketing

This category aims to assist designers to promote their collections and products to their target market.

Selection Criteria

Applicants must convince the Assessment Panel of the viability of the marketed product. Applications should demonstrate established and potential markets for the final product, include comprehensive marketing plans and provide sales figures for the applicant’s previous range.

Eligibility

Eligible expenses include any marketing-related costs such as airfares, freight, accommodation, photography, PR agent costs, production of promotional material and entry fees.

Sample projects that could be supported in this category include

• Participation in a Designer Fashion Week
• Extension of  your strategic promotional activity in Australia or overseas
• Development of an e-commerce strategy

Please note:

• The cost of producing samples and garments is not an eligible expense.
• The Department will not meet 100 per cent of the cost of any project so your budget should clearly show your own contribution.

Funding Cap

$15,000

Contact

Contact the Designer Fashion Senior Project Officer or telephone +61 8 9224 7310 or free call 1800 199 090 (country WA callers only).