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Mapping the creative in Western Australia

14 Feb 2014

The Department of Culture and the Arts today released the first State-wide study of employment in Western Australia’s creative industries sector.

Department of Culture and the Arts acting director general Alan Ferris said the Creative Industries Statistical Analysis for Western Australia provided invaluable data for the State’s creative industries, their peak associations and potential investors.

“The report maps employment figures between the 2006 Census and the 2011 Census in the areas of music, visual and performing arts, film, TV and radio, advertising and marketing, software and digital content, publishing, and architecture and design, which includes designer fashion,” Mr Ferris said.

“Previous work in this area focussed on the metropolitan area or a specific region while this report provides a detailed picture of the sector across Western Australia.

“The information it contains will help shape future policy and program responses at an industry and government level to maximise the sector’s ongoing growth and development.”

Mr Ferris said that WA’s overall creative employment grew at an average annual rate of 3.2 per cent from 2006 to 2011.

“This is the equal highest rate of State growth along with Victoria and is comparable to the State’s total workforce growth over the period,” he said.

According to the study, the State’s largest creative area is software and digital content, employing 33 per cent of the total creative workforce.

Film, television and radio makes up the smallest area, employing five per cent of the total creative workforce.

A comparison of major cities showed Perth has the highest number of architecture and design workers as a proportion of the city’s total creative workforce.”

The research was carried out by the Queensland University of Technology’s ARC Centre of Excellence for Creative Industries and Innovation and Brisbane-based economic development and policy consultants SC Lennon and Associates.

“Understanding the sector’s growth and employment patterns both within WA and in relation to the rest of the nation is important as it plays an increasingly significant role in the lives of Western Australians,” Mr Ferris said.

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