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Fashion festival promises to be another runaway success

16 Aug 2011

Western Australia’s biggest annual fashion event, the Perth Fashion Festival, is expected to wow audiences for the 13th year running when it starts next month.

Festival organisers today launched the 2011 calendar, which includes more than 40 events, the majority of which will be free for the public to attend.

Tourism Minister Kim Hames and Culture and the Arts Minister John Day said the State Government was proud to support the fashion festival.

“The Perth Fashion Festival has grown to become one of the most vibrant and exciting features of Western Australia’s diverse events calendar,” Dr Hames said.

“Each year the event is eagerly anticipated by the fashion industry and the public alike, and it never fails to deliver, with each festival more spectacular than the last.”

Dr Hames said in the past four years, festival attendance had almost tripled from 15,000 people in 2007 to 44,355 last year.

“The festival brings a great buzz to our city, showcases our talented designers to the world through a global television audience and promotes Perth and WA as an exciting and extraordinary place to visit,” he said.

Mr Day said the 2011 festival would feature some important firsts such as new initiatives for designers and a new cultural venue at the WA Museum.

“The WA Museum’s historic Hackett Hall provides an ideal venue for Western Australia’s contemporary fashion design to take centre stage,” Mr Day said.

“This year’s festival will also host its first buyers’ event, providing WA designers an opportunity to market and sell their collections to local and national retailers.”

Mr Day said new Designer Capsule events would feature smaller groups of designers in intimate showcases which gave the public more access to fashion runway shows.